Online coaching for busy men

Stop doing the same shit
and getting nowhere.

Build the standards that finally get you results.

You don’t need another plan you’ll half-follow or another burst of motivation that disappears when life gets busy. You need to know exactly what to do, have a structure that works around your life, and be held accountable to doing it consistently.

Stop wasting weeks wondering why nothing’s changing. Start building a physique you’re genuinely proud of.

Start here

Before you spend another week getting nowhere, watch this.

What this looks like

You don’t need more motivation. You need a better system.

You’re training. You’re trying to eat well. But between work, family and real life, progress keeps stalling. Fleek Physiques replaces random effort with a plan you can actually follow.

Dan Mason coaching a client through a training session
Everything in one place

Your plan. Your progress. Right there on your phone.

No PDFs gathering dust and no guessing what to do next. Your training, nutrition targets, daily actions and progress all live inside the Fleek Physiques coaching app.

Fleek Physiques Training Club app opening screen

Your coaching hub

Open the app and everything you need is ready.

Fleek Physiques app dashboard showing calories, protein, water, training, body weight and step targets

Know what matters today

Your calories, protein, training, weight and daily targets are clear at a glance.

Personalised training programme inside the Fleek Physiques app

Training built for you

Follow your own programme with structured phases, exercises and progression.

Body weight progress graph inside the Fleek Physiques app

See what is working

Track the trend, measure real progress and adjust the plan using evidence.

Real people. Real progress.

Different men. Different goals. One thing in common.

They stopped guessing, started following a structure and finally gave their effort a chance to produce a result.

Dean before and after eight weeks on the FP System

Dean | 8 weeks

After years of training, Dean already had the foundations, but long hours on the tools, working away and constantly being on the road made consistency difficult. With a clear plan and weekly accountability through the FP System, he lost body fat, regained muscle and transformed his physique in just eight weeks. He then completed a professional photo shoot ahead of being best man at his mate’s wedding, feeling leaner, stronger and far more confident.

Jordan before and after his initial five weeks on the FP System

Jordan | 5-week initial transformation

Jordan had trained for years and believed he was doing the right things with his nutrition, but his physique wasn’t reflecting his effort. In his first five weeks on the FP System, he dropped from 76 kg to 73 kg and achieved the transformation shown here. He continued into bespoke coaching, completed a structured building phase, eventually reaching 86 kg, and then prepared for his first physique photo shoot. That’s Jordan pictured with me above, being coached through the shoot itself.

Jose before and after losing eleven kilograms on the FP System

Jose | 11 weeks | 11 kg lost

Jose was already training, but changing work shifts meant he needed a structure he could follow consistently. During 11 weeks on the FP System, he went from 94 kg to 83 kg, losing a significant amount of body fat while retaining the muscle he had built. The physical change was obvious, and so was the increase in his confidence.

Dan before and after completing the FP System

Dan | Holiday transformation

Dan was already training and tracking his calories, but his intake was simply too high for the physique he wanted, so despite putting in the effort, he never quite got there. With a holiday approaching and plenty going on in his life, he joined the FP System for a clear plan and proper accountability. He completed the programme and went away leaner, happier and genuinely confident in how he looked.

Brad before and after losing fourteen and a half kilograms with Fleek Physiques

Brad | 14.5 kg lost

Brad began the FP System at 104 kg before continuing with bespoke coaching. By July, he had reached 89.5 kg while also improving important health markers, including his blood pressure and cholesterol. He initially had no interest in stepping inside a gym; now he genuinely enjoys training and feels healthier, happier and far more confident.

Lewis before and after ten weeks on the FP System

Lewis | 10 weeks

Lewis had trained for years and had previously received coaching, but his weight wasn’t moving and his physique wasn’t changing. After seeing one of my videos, he joined the FP System and finally established the calorie deficit his previous approach was missing. In around 10 weeks, he stripped away a significant amount of body fat, revealed the physique underneath and went on holiday feeling properly confident in how he looked.

Not ready for coaching?

Tell me where you’re stuck.

Answer a few quick questions and I’ll have a look myself. If I think I can help, I’ll tell you. If I don’t, I’ll tell you that too.

No sales call. No hard sell. I’ll read it myself and message you personally on Instagram.

Dan Mason before and after his own physique transformation
Your coach

I spent years working hard and still getting nowhere.

I know exactly how it feels to be unhappy with what you see in the mirror. I trained hard for years, spent plenty of time in the gym and still wondered how the men who looked good had actually got there.

Things changed when I stopped treating time in the gym as the whole answer. I got clear on my nutrition, trained with purpose and sorted out the habits and standards around the rest of my life.

The goal is not for you to look like me. It is for you to stop wondering why your effort is not working and start building the structure that gets you the result you want.

The FP System
£35 per week

For 12 weeks.

Everyone starts here. It gives you the structure to stop guessing, do the right work consistently and see what you are actually capable of.

One 12-week commitment, split into weekly payments.

Same coaching. Same support. Choose weekly payments, or pay upfront and save £121.

Choose the structure that fits your life

Train 3, 4 or 5 days per week through the coaching app, with clear workouts, tracking and progression.

Weeks 1 to 4: Lock it in

Set your calorie and protein targets, improve technique and build a routine you can actually maintain.

Weeks 5 to 8: Step it up

Progress the training, increase intensity and turn consistency into visible change.

Weeks 9 to 12: Push

Work harder, prove to yourself that you can follow through and finish with a clear picture of what comes next.

Coaching and accountability throughout

Weekly check-ins, progress tracking and direct support through the app whenever you need help.

What happens after 12 weeks?

We review what you have achieved. If you have done the work and want to keep building, bespoke coaching may be the right next step.

Ready to commit?

Stop getting nowhere. Start the FP System.

Twelve weeks of clear training, realistic nutrition and proper accountability. Start for £35 per week for 12 weeks, or pay £299 upfront and save £121. No forced sales call.

Same coaching. Same support. Just choose how you pay.

Secure payment through Stripe. Once you’re in, I’ll contact you personally with the next steps.

Not ready yet? Tell me where you’re stuck and I’ll give you my honest thoughts.